What Info Should Business Cards Display?
Oh yeah, the digital world is a real hater when it comes to paper business cards, but cards still play an essential role in marketing and credibility. Like stationery, business cards play a more personal role in offering contact information to a client. Additionally, the more ways a customer’s attention is drawn to a brand, the more likely a sale will be made.
Sure, the design of any business card hugely affects it’s effectiveness, but also carefully consider what contact information is included while not trying to cram every line of communication in there. Here are some ideas:
1. No more than two phone numbers. Choose wisely and keep it clean. If you add a fax line (ack!) then that counts as one number. I recommend only one phone number, but some companies rely on faxes for orders (that’s absurd!).
2. Stick to good typography. Unless your company relies on a mascot for branding, try to stray away from photos or clip art. Carefully consider typography since it can have such a huge impact on design.
3. Social media is key. Nowadays, I can’t see how we can avoid social media on our business cards. Before just throwing up a long Facebook link, consider Twitter, Flickr or Pinterest since those outlets might actually be more beneficial for clients and your business. For instance, we are adding Flickr to our cards so people can view print samples quickly and easily.
4. Forget about titles. Titles take up valuable real estate on the business card. Only add your title if it is absolutely necessary. Does adding “Sales Representative” really make a huge difference? Probably not.
5. Limit email addresses and URL’s. My goodness, don’t stuff a ton of emails and URL’s onto one card. One email, company website and a single social media spot is plenty.
We hope these ideas are helpful in your quest of creating an optimal business card. Learn more about our business card printing. See more tips on our business blog, PrintReady.co.
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