When artists prepare artwork for printing, one of the first decisions is choosing between matte and glossy finishes. Both options can produce beautiful results, but they create very different visual effects.
The best choice depends on the artwork style, lighting conditions, and how the prints will be displayed or sold. Many illustrators, photographers, and convention artists prefer matte paper because it reduces glare and highlights the artwork details. Glossy paper, on the other hand, is often used for photography or artwork that relies on strong contrast and vibrant colors.
Understanding the differences can help artists choose the finish that best represents their work.

The Main Difference Between Matte and Glossy Prints
Matte Art Prints
Matte paper has a soft, non-reflective surface. Instead of reflecting light, the paper absorbs it, reducing glare. This makes matte prints easier to display under bright lights, gallery lighting, or convention hall lighting.
This finish is especially popular with illustrators, comic artists, and painters because it preserves fine details and subtle shading. Matte paper also tends to feel more like a traditional art print rather than a photographic print.
- Minimal glare and reflections
- Soft, natural appearance
- Excellent for illustrations, paintings, and comic art
- Popular for convention prints and art market sales
- Often used for gallery-style art prints
Many artists choose matte finishes because they allow viewers to focus entirely on the artwork without shiny reflections distracting from the image.
Glossy Art Prints
Glossy paper has a smooth surface coated with a reflective finish that increases color saturation and contrast. The coating helps light bounce off the print, which makes colors appear brighter and blacks appear deeper.
This finish is commonly used for photography, promotional posters, and artwork that relies on strong contrast or vivid color palettes.
- Bright, vibrant colors
- High contrast and sharp image detail
- Smooth reflective surface
- Often used for photography prints
- Popular for posters and promotional graphics
While glossy prints can look very vibrant, the reflective surface may create glare under strong lighting, which is why many illustrators prefer matte paper for art prints.
Quick Comparison for Artists
- Minimal glare
- Soft, professional appearance
- Excellent for illustrations and paintings
- Easy to view under gallery lighting
- Often preferred for convention and art market prints
- High color vibrancy
- Strong contrast
- Smooth reflective surface
- Works well for photography
- Common for promotional posters
Why Many Artists Prefer Matte Prints
Matte paper has become the default choice for many artists selling prints. The finish allows viewers to focus on the artwork without reflections or glare, which is especially helpful at art fairs, conventions, and gallery displays where lighting conditions can vary.
Matte finishes also tend to feel more like traditional art prints rather than photographic prints. This makes them a natural fit for illustrations, paintings, comic art, and digital artwork.
Another advantage is that matte prints photograph better for online shops and social media because they do not produce bright reflections under lights.

When Glossy Prints Make Sense
Glossy prints can still be an excellent option depending on the type of artwork being printed.
Photography and artwork with strong contrast often benefit from the extra color depth and brightness that glossy coatings provide. Landscapes, travel photography, and vibrant digital artwork can appear especially striking on glossy paper.
Glossy finishes are also frequently used for promotional posters and marketing materials because the shine helps colors stand out from a distance.

What About Textured Paper for Art Prints?
While matte and glossy finishes are the most common options for printing, many artists also choose textured paper for certain types of artwork. Textured papers have a subtle surface pattern that adds depth and gives prints a more traditional, fine-art appearance.
This type of paper is especially popular for illustrations, watercolor reproductions, and paintings because the texture can enhance the feeling of the original artwork.
Why Artists Choose Textured Paper
- Creates a traditional fine-art print feel
- Adds visual depth to illustrations and paintings
- Works well for watercolor and painterly artwork
- Often preferred for giclée fine art reproductions
When Textured Paper Works Best
- Watercolor and acrylic reproductions
- Hand-drawn illustrations
- Fine art gallery prints
- Limited edition art prints
Textured papers are usually matte with a patterned surface, combining the glare-free benefits of matte finishes with the added depth of texture. Because of this, many artists consider textured paper the most traditional option for fine art printing.
Which Finish Should Artists Choose?
In many situations, artists selling prints choose matte paper for artwork and glossy paper for photography or promotional graphics. We see quite a bit of fan art on glossy papers as well.
If your artwork relies on subtle textures, soft shading, or hand-drawn details, a matte finish usually produces the most natural result. If your work features bold colors and strong contrast, glossy paper may help the image appear more vibrant.
Artists producing high-end reproductions of paintings or watercolor artwork may also choose textured fine-art papers to mimic the look of traditional media.
Frequently Asked Questions
Do matte prints look less colorful?
Matte prints usually appear slightly softer than glossy prints because the surface reflects less light. However, high-quality matte paper still reproduces colors very accurately.
Are glossy prints better for photography?
Glossy finishes are commonly used for photography because they increase contrast and color vibrancy.
Do matte prints look more professional?
Many artists feel matte prints look more like traditional artwork and gallery prints, which is why they are commonly used for illustrations and fine art.
Which finish is better for convention booths?
Matte prints are usually easier to view under bright conventional lighting because they reduce glare.
Do matte prints look more like original artwork?
Yes. Matte paper is often preferred for illustrations and paintings because the surface resembles traditional art paper. The lack of shine helps the artwork feel more natural and closer to the original medium.
Do glossy prints scratch easily?
Glossy prints can show fingerprints and small scratches more easily because of their smooth coated surface. For prints that will be handled frequently at conventions or markets, many artists prefer matte finishes because they tend to hide handling marks better.
Which finish sells better for art prints?
Many artists selling prints at conventions, art fairs, and online shops choose matte paper because it reduces glare and presents artwork in a more traditional style. However, photographers and artists working with bold colors sometimes prefer glossy prints for their vibrant appearance.
Can the same artwork be printed on matte or glossy paper?
Yes. Most digital artwork files can be printed on either matte or glossy paper. The difference comes from the paper surface itself, which changes how light interacts with the printed image.
Final Thoughts
Both matte and glossy finishes can produce beautiful art prints, but they create different visual experiences. Matte prints emphasize texture and reduce glare, making them a favorite for illustrators and painters. Glossy prints enhance color vibrancy and contrast, which is why they are often used for photography and promotional posters.
Textured papers add another option for artists who want their prints to feel more like traditional fine art. Choosing the right finish helps ensure that your artwork looks exactly the way you intend when it reaches collectors.
